CHICAGO – Alden Stiefel, CEO of Maxxsonics USA has appointed a new director to drive market development of Hifonics, MB Quart, Crunch and Autotek brands in Latin America. Luis M. Larralde has been named as Latin America Sales Director, effectively immediately.
Stiefel said, “Mr. Larralde brings 20 years of experience in the Latin America markets and understands the culture of business and the tech of the audio game better that anyone I’ve met. We are anxious to have Luis on the phone and on the road, meeting Maxxsonics’ longtime customers while establishing relationships with new partners and countries.”
In his new role, Luis brings two decades of experience in consumer electronics where he headed the International sales efforts.
Larralde said, “I believe my years of experience in dealing with these markets, channels, and plus my in-depth understanding of the customer’s needs for 12V, makes me uniquely qualified to bring the Maxxsonics brands aggressively into the Latin America markets for Car Audio, Marine, Powersports, and Home Audio,” Larralde said.
Distributors and dealers in Latin America can reach out to Mr. Larralde directly via email at [email protected]
