Press Release (edited):
Torrance, CA – Alpine Electronics has unveiled a fleet of three new demo trucks which will bring Alpine sound experiences to dealers and consumers. The 2018 trucks — a Toyota Tacoma, Ford F-150, and Ram 1500 — are mobile showcases for the Alpine HALO9 in-dash system and X-Series sound system products.
“The trucks are not just eye candy for the road,” explained Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “They are part of a complete training and event package that Alpine Brand Specialists will deploy at authorized retailers and consumer events where attendees can receive immersive and impactful sound demos.”
The demo truck experience includes in-truck sound demos and hands-on product education sessions to give guests a better understanding of the materials and processes used in these high-end products.
The trucks essentially feature the same Alpine systems, with the iLX-F309 Alpine HALO9 as the centerpiece of each set-up. The Alpine HALO9 is a mech-less system with 9-inch touch screen featuring Apple CarPlay®, Android Auto™, and Bluetooth® wireless technology. Its unique design allows the 9-inch screen to “hover” above the dash board, eliminating the need for custom installation of the large screen.
The trucks will mainly reside in three regions, with the Tacoma based in California, the F-150 in Texas, and the Ram 1500 on the east coast. Authorized Alpine retailers are encouraged to contact their sales rep for information about the schedule for each truck.
