Press Release:
AVIDWORX Productions is offering retailers a little more incentive to try BUSINESSWORX – guaranteed revenues. Members will get a free month’s subscription if the marketing tools in the software can’t earn double their subscription fee over a previous month. The promotion is available during KnowledgeFest Long Beach, Feb. 23-25.
“Direct marketing works, it’s that simple,” said Marcel Newell, president of AVIDWORX. “We have one client who has used our MAILWORX app to send an average of two newsletters a month. The customers that have opened those emails have spent well over $100,000 in less than a year. Even the newsletter with the worst response rate could almost pay for his entire year subscription.
“From the beginning, our position has been that the tools in BUSINESSWORX, when used correctly, will help retailers to grow their businesses. MAILWORX is just one of the ways we do that.”
Under the guarantee, retailers will be required to subscribe to the BUSINESSWORX Essentials plan and send at least two emails to customers every month. Retailers also need a compatible point-of-sale system and a contact list with at least 1,000 customers to get started.
MAILWORX tracks every email that goes out through the system. If a customer comes into the store and makes a purchase within 30 days of opening an email, the amount of that sale is credited to the campaign. If your total MAILWORX revenues at the end of the month are less than double your subscription fee, BUSINESSWORX will give you the next month for free.
For example, if you send out emails on May 8 and May 20, total earnings for those emails will be posted on June 8 and 20 respectively. If those earnings are less than double, BUSINESSWORX will waive the subscription fee for July.
MAILWORX has over 70 prewritten templates available that can be sent as written, or quickly customized in the editing tools. Blank templates are also available, and you can copy and paste prewritten HTML newsletters into the system as well.
Other advantages of MAILWORX include an always up-to-date customer email list, the ability to create custom mailing lists based on criteria you set like lifetime value and date-of-purchase, and new content. More emails are added to the system every month, and branded content is coming soon.
For more information, or to sign up for the guaranteed BUSINESSWORX promotion, drop by the AVIDWORX booth at KnowledgeFest Long Beach. You can also email us at [email protected].
