Last month, Tint World of Longwood-Orlando, FL, turned its new Orlando location into a Miami-style nightclub for a grand opening gala.
Owner Pete Muller wanted to do something different for the grand opening and decided on the night club theme. His shop of six years in the area was already well known to the local car enthusiasts, so instead of a big sale, he thought, “We’re already established in Orlando, I just want to have a big party and invite everybody.”
The event attracted about 100 exotic cars and their owners who entered the new store via a red carpet, with a velvet rope, and greeted by a” bouncer.” The “club” was catered with an open bar, casino and swag gift bags.
“People came from out of town. We weren’t selling. Everyone we invited were customers that either spent a good bit of money in the past or who own a high end exotic car and are part of the exotic car community of Orlando,” said Muller.
The total cost of the event was about $10,000. “We did everything from lighting, to a fog machine, a really good caterer with everything from sushi to carved prime rib.”
Tint World Longwood, FL, with the one store initially, has been one of the Tint World chain’s top performing locations, said Muller.
For the new Orlando location, Muller purchased Time n Sound, a 40-year old car audio shop in the area and invested in a $300,000 renovation.
Time n Sound was owned by the Mistry family, including Hash, Jatin and Kirit.
Muller has had an usual career path, as he originally worked on the supplier side for companies including VOXX, KENWOOD, Dual and Rosen.
Tint World CEO Charles Bonfiglio attended the event. The chain has 84 franchise locations in the US and six additional international locations, with about $63 million in total sales, according to Franchise Times.
