Press Release (EDITED): Auburn Hills, MI–Alps Alpine North America, Inc. (“Alpine”) resumes Alpine Experience Events, partnering with Alpine Authorized Dealers nationwide to provide an Alpine brand experience.
Audio Made Personal
Initially launched in 2019 as pop-up-style events hosted at Alpine Authorized Dealer stores across the country, Alpine Experience Events were created to provide a personalized Alpine product and brand experience for the customer, while at the same time, increasing exposure and business of the hosting store.
At this event, customers could receive a free, one-on-one product demonstration in a dedicated Alpine demo vehicle from a knowledgeable Alpine staff member as well as benefit from free giveaways and special event promotions offered by the hosting store.
After a hiatus due to the limited in-person opportunities during the pandemic, Alpine is excited to resume Experience Events this fall at participating Alpine Authorized Dealers with bolstered marketing support.
Dedicated Event Support
Alpine Experience Events operate on a partnership between Alpine and the participating dealer. By partnering with Alpine to host an Experience Event, the hosting store would receive dedicated marketing and advertising, powerful event materials, including an Alpine demo vehicle, and on-site guidance and support from Alpine staff. In return, the dealer would commit to meeting pre-established requirements and qualifications as well as coordinate with Alpine to promote and conduct the event.
The convenience of these events being hosted on-site at a car audio store allows the customer the opportunity to both experience and purchase Alpine products during the event. This also allows the hosting store to capture new car audio customers and ultimately place their stores at the forefront of the purchase decision. This grassroots approach proved to be successful during its launch in 2019, with most dealers reporting an increase in sales as a result of the event.
Alpine aims to kick off the 2023 Experience Event program in the fall of 2022 in the California, Texas, and Florida regions with a goal of a nationwide rollout by Spring 2023. All Authorized Alpine Dealers interested in hosting an Alpine Experience Event are encouraged to contact their Alpine Representative directly for more information.
