Consumer Electronics Co. Seeks Director of Marketing

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A leader in the consumer electronics business (located in the east coast time zone)  is seeking a Director of Marketing to establish and implement strategic and tactical communications plans designed to capitalize on market opportunities and generate demand.

  Responsibilities:-Develop a comprehensive strategic marketing plan.-Conduct research and evaluation of vendor solutions and manage relationships.

-Manage marketing budget for all staffing, resources and capital purchases.

-Evaluate new media technologies  & perform market segmentation, targeting and positioning for each product line.

-Execute marketing, advertising, public relations, tradeshows and other campaigns to generate demand and sales.

-Manage and motivate team of marketing professionals.

Requirements

-BS in Business, Marketing or similar.  MBA is strongly preferred.

-5+ years experience developing & implementing marketing strategies with proven results.

-Strong knowledge of marketing trends, developments & best practices.

-Must have strong leadership & computer skills.

-Excellent communication, interpersonal  & skills required.

 Send resumes to [email protected]

 

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