Press Release (UNEDITED): STILLWATER, OK – For the first time in at least two years, KICKER® welcomed nearly three dozen dealers from the across the country to the company’s World Headquarters last week for a look at the facility, on-site product training and some fun.
Following a full tour of the operation and opening remarks from Vice President Tom Heath, KICKER Tech Force trainers held classes for two days of education on a number of topics, including KICKER products, integration technology, social media, sales training and marine products.
For the first time, KICKER’s XRV (Xtreme Recreational Vehicle) tractor-trailer was used as a rolling showroom during the training. The XRV served as a high-power backdrop to demonstrate KICKER’s new ST-Series of pro-audio speakers, in addition to complete systems in marine, motorcycle and car audio. ST-Series speakers should begin shipping by fourth quarter.
KICKER Tech Force Manager Aaron Malin enjoyed the “carnival atmosphere” the XRV’s massive presence brought to the training.
“The XRV is the anchor of any KICKER event,” Malin explained. “This was an opportunity to not only showcase our products, but our presence.” Malin and the rest of the Tech Force saw first-hand the “wow factor” that the 82-foot trailer can present onto a group of people, and that includes authorized KICKER dealers.
The agenda culminated with an in-depth discussion of current and future product development with several KICKER management members and engineers.
“With the mixture of sales and installers attending the trainings, we did our best to appeal to everybody by blending the sessions,” Malin explained. “There was something for everyone.”
