Press Release (UNEDITED):
MSC, North American Distribution Partner for BLAM, Brax, Helix, Match, and Stinger Radar, is proud to
announce the addition of Nik Edmonds to their Specialty Dealer Development Team. MSC looks to
further enhance their ability to provide unmatched support to Dealer Partners throughout the North
American market by adding Edmonds’ experience as a technician of nearly two decades.
Nik’s career has carried him though a wide range of industry experiences including an automotive
dealership, big‐box retail, and most recently, more than 8 years with MEA retailer of the year,
Handcrafted Car Audio.
“After moving to Arizona in 2014, I took a job with Handcrafted where Jon Kowanetz taught me what it
was to be a true high‐level technician. I am forever thankful for the opportunities I’ve had there.”
Edmonds stated. “Now, I’m very excited for the opportunity to join MSC America and continuing to
serve the 12v community in my new role there. MSC embodies everything that I could ask for in a
company and I look forward to getting started with my new family.”
President of MSC, Larry Penn commented “We are ecstatic to have Nik joining the MSC crew. His long‐
standing tenure in the bay will be an asset when it comes to offering practical input and support to our
Dealer Partners. His hands on and real‐world insight is what MSC is all about, and Nik will fit right in with
our core values and help push our support level to the next tier!”
Nik will be based out of MSC’s Mesa, Arizona office and can be reached at [email protected]‐america.com.
About MSC
MSC is the North American Distribution Partner for premium European brands including Audiotec
Fischer (Brax, Helix, Match), BLAM Audio, Stinger Radar as well as Mobridge integration products from
Australia. MSC specializes in specialty independent retailer support with a heavy focus on training and
advanced product integration. MSC also operates a full‐service retail facility which acts as the proof‐of‐
concept basis for new product development, techniques, and the backbone of partner support.
