Press Release Palmyra, PA – Cummins Inc. and DAS Companies, Inc. have entered into a licensing agreement to sell Cummins branded DAS products at retailers in North America.
The companies are combining the Cummins “promise of innovation and dependability” and DAS’ portfolio of more than 12,000 products serving the on–the–go lifestyle to reach a broad retail audience. The companies expect to begin selling the Cummins–branded products in the first quarter of 2022.
This long–term agreement will cover many DAS products, including apparel, power equipment (inverters and jump starts), communications gear, safety apparel, tools, and travel accessories.
According to Michael Abel, President and CEO of DAS, this will provide both companies, who have a shared focus when it comes to quality and brand building, the opportunity to leverage the wide assortment of licenses to reach broader audiences together.“
Sales channels will include eCommerce sites in the U.S. and Canada, many of which are affiliated with truck stops/travel centers and gas stations. Additional sales channels will include home centers, automotive retailers, U.S. Military exchanges, marine suppliers and distributors, marinas, and other major retailers.
About DAS Companies, Inc.
DAS Companies, Inc. is a full–service marketing and supply chain portfolio company. Privately held, DAS
Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile
electronics that offer safety, convenience, comfort, and connectedness to on–the–go consumers,
through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty
Trucking, Electronics & Specialty Retailers.
For further information, please contact DAS at 717–964–3642 or online at www.DASinc.com.
About Cummins Inc.
Cummins Inc. is a global technology company designing, manufacturing, distributing, and servicing a
broad portfolio of reliable, clean power solutions, including diesel, natural gas, hybrid, electric, and
other alternative solutions. Established in 1919 and headquartered in Columbus, Indiana (U.S.),
Cummins serves customers in more than 190 countries and territories around the world.
More information can be found at www.cummins.com/technol
