https://www.ceoutlook.com/2021/05/17/voxx-ramping-up-automotive-oem-deals/ News, analysis and comments on the car audio and electronics industry Tue, 18 May 2021 18:28:37 +0000 hourly 1 https://wordpress.org/?v=6.0.3 https://www.ceoutlook.com/2021/05/17/voxx-ramping-up-automotive-oem-deals/#comment-18615 Tue, 18 May 2021 18:28:37 +0000 https://www.ceoutlook.com/?p=82649#comment-18615 Actually I would say it makes our job easier and it’s good for our industry – it raises consumer awareness big time. Think of how many clients have asked for Apple CarPlay because they got to use it in a rental vehicle. Plus there are always things about the OEM system’s clients don’t like that are corrected by time the products go aftermarket – such as the remote starter turning off as soon as they open the door. I’ve sold plenty of aftermarket remote starters to clients with factory remote starters because they hate that the factory one turns off when you open the door and the range sucks or they don’t want to pay for a yearly app. Also sold plenty of CarPlay/Android Auto upgrades simply because the client was exposed to it for the 1st time in a loaner vehicle. Smart consumers see the value in paying to get the upgrade aftermarket rather than going through the expense and hassle of trading in their slightly used vehicle just to get newer tech.

]]> https://www.ceoutlook.com/2021/05/17/voxx-ramping-up-automotive-oem-deals/#comment-18613 Mon, 17 May 2021 19:31:37 +0000 https://www.ceoutlook.com/?p=82649#comment-18613 I am always amazed that vendors want to make sure we all know that they just made our jobs a little bit harder by selling direct. Let me guess it will be good for me that subaru has remote start already.

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