https://www.ceoutlook.com/2021/03/23/new-retailer-certification-for-driver-safety/ News, analysis and comments on the car audio and electronics industry Tue, 23 Mar 2021 16:23:05 +0000 hourly 1 https://wordpress.org/?v=6.0.3 https://www.ceoutlook.com/2021/03/23/new-retailer-certification-for-driver-safety/#comment-18549 Tue, 23 Mar 2021 16:23:05 +0000 https://www.ceoutlook.com/?p=81839#comment-18549 Does it include training on the FMVSS 111 requirement for commercial vehicles?

]]> https://www.ceoutlook.com/2021/03/23/new-retailer-certification-for-driver-safety/#comment-18548 Tue, 23 Mar 2021 16:11:50 +0000 https://www.ceoutlook.com/?p=81839#comment-18548 I am reminded of the ’90s when video entertainment was getting its start in cars. Surveys of consumers suggested that the consumer thought in car video entertainment was available only with new cars at the new car dealership. That notwithstanding the fact that there were between 4,000 ~ 8,000 installing specialty retailer store fronts in the US stocking in car video entertainment. Now I perceive there a lot fewer of those store fronts. Creating demand at the consumer level for ADAS in their 4 year old car is important. A VZAN “you-tube” channel and/or similar social media along with a few well placed segments in the main stream news might be a pathway to the consumer…

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