Press Release (UNEDITED): TEMPE, AZ — Mobile Solutions delivered a live webinar on April 15 aimed toward retailers thinking about the new normal of what business looks like on the other side of the current COVID-19 pandemic. Nearly 300 people attended the live stream. Since then the recorded version has had over 800 views, increasing by 45-50 per day.
During the one hour webinar, Bryan Schmitt discussed the importance of being ready to respond when business returns and doors open again. He underscored new methodologies that include sterilizing customer vehicles before and after work is performed Schmitt encouraged retailers to communicate this to clientele through in-store signage, social media outreach and email marketing campaigns “We have to proactively communicate to the consumer that, as an industry, we are committed to take extra measures to ensure the work we perform in vehicles is done with their safety in mind” commented Schmitt. He feels that this will go a long way to making people comfortable enough to bring in their vehicles knowing that cleaning and protecting surfaces are a top priority.
“In the early days of car audio it was simple to be successful. Now, with all the competition and the diversity of the business (mobile electronics, not car stereo) you must be on your game and be ready to adapt” remarked Dalesandro of End Result, who encouraged 12 volt retailers to attend. End Result represents Mobile Solutions in Pennsylvania, Ohio, and West Virginia and Dalesandro is well known for helping his retailers become better business owners through frequent in-person training events.
Other topics Schmitt discussed during the webinar included taking the down time to organize, clean and paint installation bays so that the workshop areas appear more like the high-end service bays at a car dealership rather than a dreary garage. “White walls and great lighting go a long way in making an impression, plus it’s just a better working environment” adds Schmitt. He suggests retailers take down the manufacturer banners, calendars and other non-essential wall clutter so that signage is clear and easy to understand.
Mobile Solutions will be presenting other fabrication and retailer-focused webinars in the weeks ahead. Keep an eye out on facebook, Instagram and their website for those announcements. Sign up for the email list at www.mobilesolutions-USA.com to receive the latest information directly.
To view a recording of the April 15 webinar, click here.
