Wolfram Audio, an SPL brand of competition speakers and amplifiers, has been selling its products directly to consumers, but is now branching out and pursuing direct dealer distribution.
The company has been around for 6 years but began “officially” operating in 2017. It gained a following at competition events and through social media and claimed sales of $4 million last year.
Wolfram was launched out of Mesa, AZ by a 20-year old, Colin Buckeye in partnership with a 29 year old Tim Kell. It considers itself the next generation in car audio.
“As all these brands start to go into marine, and as car audio gets older, we have the next generation buyer coming in,” said Jacob Scott, a consultant for Wolfram. The brand, he says, represents an opportunity for dealers to cater to the next generation of car audio buyers. “What I mean by the next generation buyer is that kids don’t want $1,200 components or a bass package that does 500 watts. They want [at a low cost] 1,000 watts to start the conversation or a minimum of 750 watts and I mean deep bass…that will allow people to go out and have fun and the car audio doesn’t smoke up in front of them.”
With its heavy focus on social media, Wolfram claims to have posted a Tik Tok video that won over 8 million views. Its Instagram account shows over 30,000 followers.
“Colin started as a competitor and saw a market opportunity…a lot of the brands turned off customers with performance issues or customer service issues or affordability. He provides an SPL product that you could compete with and afford,” said Scott.
To dealers Wolfram offers selective distribution and it says its products are protected and monitored on the Internet to guard against discounting. With an order, dealers also get free local marketing, social media and SEO from Wolfram.
The company is also readying a website that will direct consumers to local retailers.
Wolfram Audio offers products that are made in America and overseas. It attends almost all the major enthusiast shows, and plans to attend 12 volt trade events.
Its products include the following:
Subwoofers:
Copper: 750 watts RMS, 10-12 inches; Silver 1250 watts RMS, 10-12-15 inches; Gold 2500 watts RMS, 10-12-15-18 inches; Platinum, Made in the USA, 4000 watts RMS, 450 oz y35 Magnet, American Coil, 15-18 inches.
Amplifiers:
W – Series: Power from 1500 watts to 7500 watts. Designer Series: Power from 4500 watts to 15,000 watts. C – Series: Power from 500 watts to 2400 watts.
Pro Audio:
Mid Ranges from 6.5 inches to 10 inches. Tweeters: 1 – 2 inches.
Accessories:
Plexi Back Plates for all amplifiers. Dual Amplifer Inputs for amplifiers. Recone Kits for subwoofers. Extended Warranty on product
For more information contact [email protected] or visit www.wolframaudio.com
When will u have more amps I need one like now .hate to buy one I don’t want
Wolfram audio has the best customer service i have ever experienced and i am nothing but happy with my purchases and the results i cant wait to see what they come out with next they dont gouge the customers and they have a fast growing loyal fanbase because of that
Another online brand that wants brick and mortar support? Interesting. I’ve seen this line in spl forums for quite sometime and the constant message is that it’s cheap compared to brand XXX. If they want to build a quality dealer network they’ll need to stop discounting everything on their own website. Last thing anyone wants to do is compete with the manufacturer on price.
Hey Matt, we have a strict MAP policy in place! Between that and ample margin, I think B&M will be happy to sell the brand.
So your online sale prices are MAP? If so, this still reinforces my point. If the manufacturer is selling at MAP then that means the dealer will have to as well. Start at MSRP if you’re going to sell online still and let the dealer move to MAP if needed. I know several other manufactures do this same thing from time to time and I can tell you from speaking with some of their dealers it is very frustrating to deal with. Besides, if you can sell an item at MSRP direct to an end user, that’s just more profit for you as well. If their is value in the product, the discount shouldn’t be necessary.
Good luck with that!
“Wolfram Audio. For enthusiasts by enthusiasts.” The company is exactly that. The equipment right out of the box is absolutely outstanding for the prices. I personally couldn’t be happier with the choice I made to run this equipment. Colin is absolutely fantastic to deal with. Wolfram is a leader in the game being budget friendly and high quality. You won’t go wrong with this brand.
Best professional customer service and car audio products in my 28 years of car audio. I highly recommend WolframAudio.