Comments on: Stop Selling 90’s Audio

By: Mark Pyle

Mark Pyle — Thu, 27 Jun 2019 15:57:46 +0000

Good article Andy and very true in today’s market.

By: Jayson Cook

Jayson Cook — Wed, 26 Jun 2019 00:54:02 +0000

Well said Andy!! Great arrival for everyone in this industry

By: JOHN RACKIEWICZ

JOHN RACKIEWICZ — Tue, 25 Jun 2019 22:58:05 +0000

I did High end car audio in lower fairfield county Ct for 25 years…I was one of the go to guys for a long time..MECP master installer # 10 1992 ish ( before those douches lowered the passing score)…Here”s my take…There are reasons that there are literally no more high end shops in the area. Obviously first and foremost is that is really hard to find customers that do not think their premium high end vehicles with BOSE, HK, etc. badges that they paid 2k extra for in a LEASE deal , feel they need to spend another 5k min to substantially improve that OEM system …. Back to the lease …What wealthy, intelligent person puts one extra dollar into a vehicle that they are turning in in 2 or 3 years??, They don’t even put premium fuel in the tank….Another obstacle i encountered was the folks that handed down their 5 year old high end vehicles to a generation of ear budders..High end audiophiles are a dying breed..I see clients come into a shop I worked at that just want show off their Focal Sopras .and Mac, Krell stuff ..pure status symbols…Don’t get me wrong ,This is the best of the best of best , and it is truly awesome product that I wish I could afford as a true old school audiophile…But for me ,in the van 3 to 5 hours on top top of the actual work ,no time to actually , truly appreciate an upgrade from my “vintage” BK electronics with a/d/s/ towers.in my opinion a/d/s/ was the best ever…

By: g

Tue, 25 Jun 2019 19:40:14 +0000

we’re all tired and lazy.

By: Matt

Matt — Tue, 25 Jun 2019 18:51:46 +0000

I think the more relevant and opportune message is that becoming an ‘Integration Expert,’ and focusing on how to augment the increasingly ‘satisfactory’ OE systems, is the path forward. Fewer upscale clients (35 - 55) are predisposed to doing a complete system — in a late-model vehicle, and they are will make that clear to you from the ‘get-go.’ Selling is still all about ‘listening first,’ and then responding appropriately on how you can ‘resolve’ the clients desires and needs... So if the majority of the “Infotainment” system foundation will typically be retained — given the fact that w/ enough factory DSP time-alignment + EQ, a dozen (or even 24) cheap speakers will often sound pretty decent. But it’s a fact no factory system can deliver the kinetic, physical impact a properly designed and integrated subwoofer system will. It always makes the biggest difference — period. Full !! So maximizing your merch / demonstration presentation, to deliver compelling ‘benefit’ and ‘solution’ to your clients desires — with minimal form-factor compromises, will always offer stellar ROI on both your time and inventory dollars...

By: Ernie Hartman

Ernie Hartman — Tue, 25 Jun 2019 18:24:19 +0000

True story…

By: Chuck

Chuck — Tue, 25 Jun 2019 17:11:13 +0000

Preach!

By: antman

antman — Tue, 25 Jun 2019 17:09:21 +0000

i get it

By: Bruce

Bruce — Tue, 25 Jun 2019 14:35:44 +0000

Amen!