https://www.ceoutlook.com/2019/01/29/viper-products-to-appear-on-the-price-is-right/ News, analysis and comments on the car audio and electronics industry Tue, 29 Jan 2019 17:53:42 +0000 hourly 1 https://wordpress.org/?v=6.0.3 https://www.ceoutlook.com/2019/01/29/viper-products-to-appear-on-the-price-is-right/#comment-17001 Tue, 29 Jan 2019 17:53:42 +0000 https://www.ceoutlook.com/?p=68788#comment-17001 You might not care, but the point is to build new customer awareness through new channels – it’s advertising and marketing… It’s putting the Viper name and remote start technology into millions of households that otherwise may not be aware.
This is a good thing, not a bad thing.

]]> https://www.ceoutlook.com/2019/01/29/viper-products-to-appear-on-the-price-is-right/#comment-16999 Tue, 29 Jan 2019 15:52:51 +0000 https://www.ceoutlook.com/?p=68788#comment-16999 Directed should be more focused on the needs of their dealers.
I believe I speak for the industry when I say that no one really cares if Viper is on The Price is Right.
They should offer consistent pricing and not be out of stock on key models during remote starter season.

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