Comments on: An 80’s Brand Returns to Market https://www.ceoutlook.com/2018/09/26/another-90s-brand-returns-to-market/ News, analysis and comments on the car audio and electronics industry Thu, 27 Sep 2018 12:42:45 +0000 hourly 1 https://wordpress.org/?v=6.0.3 By: Jeff https://www.ceoutlook.com/2018/09/26/another-90s-brand-returns-to-market/#comment-16811 Thu, 27 Sep 2018 04:47:30 +0000 https://www.ceoutlook.com/?p=66157#comment-16811 I have to agree with the previous posters, who in their right mind thinks this industry needs another audio manufacturer, and one that’s just an Asian rebrand at that? And the line quoted below basically meant the competitor got a whole bunch of gear for free in the hopes of some marketing efforts:

“Lazer has attracted the attention of competitor Johnathan Avery who is competing in a ’96 Toyota Turcel with a full Lazer system in both sound quality and SPL events. Avery has won over 60 competition awards”

The car model is spelled wrong too, it’s Tercel, not Turcel.[since corrected]

Anyways, every failed business started with great intentions, hate to say it but this article describes David Hawkins as having some of the greatest intentions of all time……. good luck, but honestly, don’t waste your time in the car audio amp and sub game…..innovate in another area

]]> By: GDUB https://www.ceoutlook.com/2018/09/26/another-90s-brand-returns-to-market/#comment-16810 Wed, 26 Sep 2018 21:48:00 +0000 https://www.ceoutlook.com/?p=66157#comment-16810 Just what the industry needs. Yet another “retro” brand hitting the market to assist old skool car sound guys toward their retirement fund. Enough already. This is not directed particularly at Mr Hawkins, I’m sure he’s a top bloke but If you have no long term desire to further the industry other than make a quick buck on nostalgia (ironically with brands the youth of today would stare completely blankly back at you with no recognition whatsoever) then move on, leave it to the big brands with long term sustainability that inject actual development dollars in to this industry, not just source some Asian products and put a (poorly executed) badge on them and go and open a winery in Nappa or something.
Sick of seeing these old brands “resurface” when we all know they’ll be nowhere at all in 10 years, have contributed exactly zero to technology and are blatantly and obviously a cash grab in the sunset years (about when life on the farm is looking better again)
Let the flames begin.

]]> By: Andy https://www.ceoutlook.com/2018/09/26/another-90s-brand-returns-to-market/#comment-16809 Wed, 26 Sep 2018 18:30:36 +0000 https://www.ceoutlook.com/?p=66157#comment-16809 Wow… congrats…. just what our industry needs… another amp and sub company with no value add… best of luck

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