Comments on: 12V Dealer Certification Launches at KnowledgeFest https://www.ceoutlook.com/2018/08/20/12v-dealer-certification-launches-at-knowledgefest/ News, analysis and comments on the car audio and electronics industry Tue, 21 Aug 2018 18:20:28 +0000 hourly 1 https://wordpress.org/?v=6.0.3 By: Matt https://www.ceoutlook.com/2018/08/20/12v-dealer-certification-launches-at-knowledgefest/#comment-16751 Tue, 21 Aug 2018 18:20:28 +0000 https://www.ceoutlook.com/?p=65771#comment-16751 In reply to CavemanTech.

This is exactly what I’ve been saying for years. Get the manufacturers on board. Have certification be part of the dealer agreement/requirement and warranty.

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By: CavemanTech https://www.ceoutlook.com/2018/08/20/12v-dealer-certification-launches-at-knowledgefest/#comment-16750 Tue, 21 Aug 2018 01:50:59 +0000 https://www.ceoutlook.com/?p=65771#comment-16750 But Tony, that’s the same thing we heard 28 years ago when MECP was pitched to us….. it never manifested, retailers and installers took the exams, spent money to get decertified, pretty much all for naught. Many of us are not going down that road again WITHOUT a manufacturer partnership/benefit program for the consumer. Sure as hell not paying a bunch of fees to give MEA a nest egg.

This is why I don’t bother to keep my MECP current, I don’t need to pay them to tell me I’m getting smarter and learning new things in an industry I’ve been in for 29 years now…everyday of my life.

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By: Tony https://www.ceoutlook.com/2018/08/20/12v-dealer-certification-launches-at-knowledgefest/#comment-16745 Mon, 20 Aug 2018 15:49:06 +0000 https://www.ceoutlook.com/?p=65771#comment-16745 There is a plan to get manufacturers involved and incorporate many of the above suggestions. It starts with establishing a certification program that can identify and acknowledge the retailer that makes the investment in continuing education of its employees.

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By: Jason Sayen https://www.ceoutlook.com/2018/08/20/12v-dealer-certification-launches-at-knowledgefest/#comment-16744 Mon, 20 Aug 2018 15:13:15 +0000 https://www.ceoutlook.com/?p=65771#comment-16744 This is happening in the Home Electronics Custom channel. It was started and founded by integrators. Same concept and it’s working well in this channel. https://htacertified.org

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By: Barry Vogel https://www.ceoutlook.com/2018/08/20/12v-dealer-certification-launches-at-knowledgefest/#comment-16743 Mon, 20 Aug 2018 15:11:09 +0000 https://www.ceoutlook.com/?p=65771#comment-16743 I can’t recall where I have heard this idea before…. Let me think about it.

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By: Vincent https://www.ceoutlook.com/2018/08/20/12v-dealer-certification-launches-at-knowledgefest/#comment-16742 Mon, 20 Aug 2018 14:19:47 +0000 https://www.ceoutlook.com/?p=65771#comment-16742 Well said. I’ve been in this industry for over 27 years and got my MECP certification way back when. I never had anyone ever ask if I was MECP certified and now that I expanded my business into automotive repair, no one ever asked if I was ASE certified. Customers only care about having a job done properly for a good price. I never lost a job because of lack of certifications. I agree with the fact that manufactures should give the customer some kind of incentive to go to a “certified” dealer. Lets face it, we are in an industry that is racing to zero and the manufactures really don’t care where the product is sold because at the end of the day boxes are being moved.

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By: CavemanTech https://www.ceoutlook.com/2018/08/20/12v-dealer-certification-launches-at-knowledgefest/#comment-16741 Mon, 20 Aug 2018 13:31:24 +0000 https://www.ceoutlook.com/?p=65771#comment-16741 Chris Cook, just as the flawed 28-year-old MECP program has been, this will ultimately be ANOTHER wasted effort on the wrong side of our industry to try and gain consumer confidence with a piece of paper on a wall, and a title on some obscure website.

Unless the INITIAL foundation of this new program is first sold and approved by the manufacturers, with them providing some extra value to consumers for seeking approved dealers, then this is only another grandiose idea on the wrong side of the equation.

This will only create a channel for bragging rights and divisiveness within the dealer/sales/installs network, which the nearly 3 decade old MECP has already done a lackluster job of promoting to consumers, or manufacturers in 12-volt electronics. It is such an afterthought of an ideal, NO customer I’ve dealt with in 29-years in this business, has ever asked for, or really cared upon seeing an MECP framed on the wall.

Now, if you could get manufacturers on board FIRST, and have them provide say, a doubling of their warranty, or at least an additional year of warranty, then THAT is something tangible and of value, that we can sell to consumers in this struggling industry. That simple premise will help steer customers away from online purchasing and make an effort to bring the customer to the brick and mortar sales and install shops again. This would also provide a channel for the manufacturers to hopefully see less damaged/return product waste, as people will be sold, and have properly installed, products from and MEA/MECP certified provider.

Without manufacturer backing and incentive, this is merely an empty gesture that will never reach 95% of the consumers and end user customers out there, just as MECP has failed to do.

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