Kenwood Launches Premium Sub-Brand

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For 2018, Kenwood has taken what used to be a few Excelon Reference products and created a new premium sub-brand of Excelon.

Kenwood high res car radio
Kenwood high res car radio

Excelon Reference becomes the top tier of Kenwood products capped by a $1,300 deck with the highest resolution to be found on a 7-inch screen at 1280 RGB x 720. The new deck also has wireless Android Auto, Google Assistant, wired CarPlay, Waze, YouTube and weather, (through a Web Link app) and Garmin navigation.  The DNX995S is expected to ship in March.

The new Reference line also gets new Hi-Res Audio speakers and amplifiers including two component speaker sets, 6.5-inch and 6.75 inches, that top out at a price of $500.  The three new Hi-Res Audio amplifiers play 24 bit/192kHz audio.

“We had Reference products before, now it’s a full line,” said Kenwood’s Rick Noetzli.  “A lot of dealers want two have a sound quality story; they want to sell better speakers and amplifiers and you have to start with source material, which is Hi-Res Audio.”

In total, the Excelon Reference line gets three new head units. In addition to the DNX995S is a second deck with high resolution screen, the model  DMX9905S mechless unit.

Go to http://www.facebook.com/ceoutlook to see a video of the new Excelon head units and other new products at CES.

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