David Hawkins, founder of of Lazer Car Audio in the 1980’s is relaunching the subwoofer/amplifier brand after closing it over 20 years ago.
Lazer Car Audio sold one of the first mini car amplifiers. Now it’s back with a line of three mini amplifiers plus a series of traditional amplifiers and five lines of subwoofers.
The products are made in China and Korea in factories that supply audio for the European market, according to Hawkins.
Lazer has attracted the attention of competitor Johnathan Avery who is competing in a ’96 Toyota Tercel with a full Lazer system in both sound quality and SPL events. Avery has won over 60 competition awards.
Hawkins also began as a competitor in the early years of car audio. He built up Lazer Car Audio and then in 1995 he and his wife had triplets. “I had my manufacturing wholesale and retail businesses and we decided to buy some land in the country and home school our kids and take some time off. I didn’t know it would be 18 years,” he said.
Now he’s relaunching the company.
“This is my passion. I’ve done it all my life…The passion never left. And seeing how things are going in the marketplace, I felt compelled to come back,” he said noting that Lazer is a profitable line that isn’t sold online.
Lazer subwoofers are conservatively rated. Entry level models in 8 inch to 15 inch sizes handle 200 watts RMS to 500 watts RMS at street prices from $95 to $175.
Higher end models handle up to 5,000 watts RMS from $1,600 to $1,800. Mini amps range from $220 to $330.
Lazer mini amps include:
LMA4.75 – 4×75 @ 4 ohms, 4×120 @ 2 ohms RMS
LMA1000 – 1000 RMS @ 1 ohm
LMA1500 – 1500 RMS @ 1 Ohm
Lazer is in the process of signing on manufacturer’s reps and distributors. For more information visit [email protected]
I have to agree with the previous posters, who in their right mind thinks this industry needs another audio manufacturer, and one that’s just an Asian rebrand at that? And the line quoted below basically meant the competitor got a whole bunch of gear for free in the hopes of some marketing efforts:
“Lazer has attracted the attention of competitor Johnathan Avery who is competing in a ’96 Toyota Turcel with a full Lazer system in both sound quality and SPL events. Avery has won over 60 competition awards”
The car model is spelled wrong too, it’s Tercel, not Turcel.[since corrected]
Anyways, every failed business started with great intentions, hate to say it but this article describes David Hawkins as having some of the greatest intentions of all time……. good luck, but honestly, don’t waste your time in the car audio amp and sub game…..innovate in another area
Just what the industry needs. Yet another “retro” brand hitting the market to assist old skool car sound guys toward their retirement fund. Enough already. This is not directed particularly at Mr Hawkins, I’m sure he’s a top bloke but If you have no long term desire to further the industry other than make a quick buck on nostalgia (ironically with brands the youth of today would stare completely blankly back at you with no recognition whatsoever) then move on, leave it to the big brands with long term sustainability that inject actual development dollars in to this industry, not just source some Asian products and put a (poorly executed) badge on them and go and open a winery in Nappa or something.
Sick of seeing these old brands “resurface” when we all know they’ll be nowhere at all in 10 years, have contributed exactly zero to technology and are blatantly and obviously a cash grab in the sunset years (about when life on the farm is looking better again)
Let the flames begin.
Wow… congrats…. just what our industry needs… another amp and sub company with no value add… best of luck