You may remember that Borla Performance Industries has teamed with AudioControl to offer a new bolt-on external dynamic sound system that adds back realistic “engine sounds” to electric vehicles (EVs), which are notoriously quiet.
Borla confirmed the system, called the Borla Active Performance Sound System will go on sale in February for its first model that is specific to the Ford Mustang Mach-E. It is expected to carry a price of about $1,699.
Soon after, the system should be available for Ford Lightning and other EV models.
Borla has said that the bolt-on system will be available to car audio dealers. “Borla and AudioControl are still working out the details regarding distribution,” said VP Sales & Marketing David Borla.
The system includes speakers, an amplifier, Digital Signal Processor, wiring harness and brackets. It can mount like a muffler under the vehicle.
The Borla Active Performance system takes real time data from the EV’s internal computer and applies an algorithm to create realistic, real-time engine sounds. It analyzes the vehicle’s speed, power, RPM, torque and load to simulate combustion engine sounds that match the EV motor’s state while driving.
The system uses AudioControl technology including CAN bus integration, digital sound processing and amplification technology.
“This product is actually an instrument, in more ways than one. It’s like an audio tachometer that provides drivers with that real-time feedback, and it’s also like a musical instrument that plays an exciting soundtrack which enhances the driving experience, giving the vehicle personality and a sense of soul,” said Borla.
The system pairs with a user interface where drivers can select from multiple Borla sound technologies of different unique vehicles including ATAK, S-Type and Touring. Users also get control over volume and other characteristics.
See a video of the system here.
I think the electric conversions are pretty cool in classic cars.
If you google Holley High Voltage you will see people have some pretty radical stuff out there..
I don’t know, I’m torn. On one hand its sort of geeky cool but on the other it sort of obnoxious and attention getting. The perfect combination for the 16-24 typical male customer. I see it as a win win for industry.
I’m looking forward to a new profit opportunity. There is a chance this might be the only thing this customer will buy from a audio shop
At $1,700…
It’s at best a rather ‘curious’ add-on, as not sure EV owners want to
‘pony-up’ almost $2K, just to have that type of conspicuous faux rumble —
sure to invite tons of ‘admiration’…
😉
So, for those states cracking down on aftermarket exhaust systems, does this fall into that category or more of a noise ordinance like with a loud sound system? Can’t wait for the first YouTube video when someone inevitably gets pulled over with one of these installed.
How stupid is this!!!