Spotify recently posted a blog responding to rumors it will launch its own in-car streaming device. Spotify said it doesn’t plan to enter the hardware market, but it is using a new in-car device for market research.
The Spotify blog said:
Americans spend 70 billion hours behind the wheel each year. That’s a lot of time spent on the road. So what you do—and what you listen to—to help you get through those long hours in the car matters. That’s why Spotify is trying to learn more about people’s listening habits and preferences to help create an unparalleled experience for our users.
Here’s what you need to know about our test:
- We’re testing how people listen in the car through a voice-controlled music and podcast device called “Car Thing.”
- While we know there has been some speculation about our future plans, Car Thing was developed to help us learn more about how people listen to music and podcasts. Our focus remains on becoming the world’s number one audio platform—not on creating hardware.
- The test will be done in the US only, with a small group of invited Spotify Premium users.
- We might do similar voice-specific tests in the future, so don’t be surprised if you hear about “Voice Thing” and “Home Thing.”
- We don’t have any current plans to make this specific device available to consumers, but the learnings from our test will dictate how we develop experiences everywhere you listen.
